Educational videos aim to educate the viewer on a specific issue or area of interest that relates to your company, product, or service. These videos help your customers to perceive what problems they have and how to solve them. What pain points does the business struggle with? Educational videos will address these questions and introduce your brand.
Ask your customers to talk about their pain points and how your product or service helped them. Your potential customers will be more likely to identify with those customers. Educational videos can be shared on your website, your blog, and across your social media sites. Tips and Tricks can provide your potential customers with information that can show your authority on the subject. This can build trust with your customers.